We don't stop playing because we grow old,
we grow old because we stop playing.
Family Adventures Group was founded in 2019 by Tom Filer and Laura Filer — a husband‑and‑wife team with a simple but ambitious belief: families deserve better experiences.
Like many parents, Tom and Laura found that traditional soft play venues often fell short — lacking quality, cleanliness, learning value and consideration for the adults as well as the children. When they began taking their eldest daughter to these spaces, they saw a clear opportunity to reimagine what family experiences could be.
That insight led to the creation of Ocean Adventurers which opened in July 2019 — an immersive, educational and high‑quality indoor play experience designed to spark imagination, encourage learning through play, and be genuinely enjoyable for the whole family.
Since those early days, Family Adventures Group has grown into a multi‑award‑winning early years and leisure group, bringing together exceptional childcare and inspiring family experiences under one purpose‑driven organisation.
Today, the Group proudly includes:
Our Group is now headquartered in Weston‑super‑Mare, supporting teams and families across our growing network of nurseries and leisure venues.
We believe that brilliant experiences for children start with brilliant experiences for our people.
Family Adventures Group is proud to be:
These recognitions reflect our deep commitment to our teams — from sector‑leading benefits and development pathways to a culture built on care, accountability and honesty. When our people thrive, so do the children and families we serve.
Everything we do is rooted in one clear purpose: To enable the generations of tomorrow.
We put play at the heart of learning, community at the heart of our spaces, and people at the heart of our decisions. We innovate, invest and do things differently — always striving to raise the bar for early years education and family experiences.
We design BIG adventures — for little people, and for the teams who support them.
Chair
CEO/Founder
CMO/Founder
Chief Financial Officer
Chief Quality Officer
Head of Leisure Operations
Head of Audit & Training
Head of Region – South-West
Head of Region – Midlands
Head of Region – Wales
Quality Manager – South-West