About Us

We don't stop playing because we grow old,
we grow old because we stop playing.

Where It Started

Family Adventures Group was founded in 2019 by Tom Filer and Laura Filer — a husband‑and‑wife team with a simple but ambitious belief: families deserve better experiences.

Like many parents, Tom and Laura found that traditional soft play venues often fell short — lacking quality, cleanliness, learning value and consideration for the adults as well as the children. When they began taking their eldest daughter to these spaces, they saw a clear opportunity to reimagine what family experiences could be.

That insight led to the creation of Ocean Adventurers which opened in July 2019 — an immersive, educational and high‑quality indoor play experience designed to spark imagination, encourage learning through play, and be genuinely enjoyable for the whole family.

How We've Grown

Since those early days, Family Adventures Group has grown into a multi‑award‑winning early years and leisure group, bringing together exceptional childcare and inspiring family experiences under one purpose‑driven organisation.

Today, the Group proudly includes:

  • Little Adventures Nurseries & Pre‑Schools — A Top 20 UK Nursery Group, highly rated by parents and recognised for delivering outstanding early years education with nurseries across the South West and Midlands.
  • Green Giraffe Nurseries — five beautiful nursery settings across Cardiff and the surrounding areas, offering high‑quality early years care rooted in strong Montessori-inspired values and child‑led learning.
  • Ocean Adventurers in Cheddar and Space Adventurers in Taunton — multi‑award‑winning indoor play destinations designed as community hubs where families can play, learn and connect.

Our Group is now headquartered in Weston‑super‑Mare, supporting teams and families across our growing network of nurseries and leisure venues.

A Great Place to Work — For Our People and Our Communities

We believe that brilliant experiences for children start with brilliant experiences for our people.

Family Adventures Group is proud to be:

  • Great Place to Work® Certified
  • Recognised in The Sunday Times Best Places to Work 2025
  • Named a Top 20 UK Nursery Group

These recognitions reflect our deep commitment to our teams — from sector‑leading benefits and development pathways to a culture built on care, accountability and honesty. When our people thrive, so do the children and families we serve.

Our Purpose Today

Everything we do is rooted in one clear purpose: To enable the generations of tomorrow.

We put play at the heart of learning, community at the heart of our spaces, and people at the heart of our decisions. We innovate, invest and do things differently — always striving to raise the bar for early years education and family experiences.

We design BIG adventures — for little people, and for the teams who support them.

adventurers

Meet The Team

Ann Elliot Family Adventures
Ann Elliot

Chair

Tom Filer CEO Family Adventures
Tom Filer

CEO/Founder

Laura Filer CMO Family Adventures
Laura Filer

CMO/Founder

Phil Ruxton Family Adventures
Phil Ruxton

Chief Financial Officer

Corinna Lang Chief Quality Officer Family Adventures
Corinna Laing

Chief Quality Officer

john hilliar CEO Family Adventures
John Hillier

Head of Leisure Operations

angelene mccormack CEO Family Adventures
Angelene McCormack

Head of Audit & Training

Emma Haines Head of Region – South-West Family Adventures
Emma Haines

Head of Region – South-West

Danielle Ellson Head of Region – Midlands Family Adventures
Danielle Ellson

Head of Region – Midlands

Emily Connor Head of Region – Wales Family Adventures
Emily Connor

Head of Region – Wales

Dan Hall Quality Manager – South-West Family Adventures
Dan Hall

Quality Manager – South-West